SEM stands for Search Engine Marketing which is a digital marketing strategy to occupy the first page of Google with certain keywords in a paid way. So we use the paid google ads advertising platform so that our website can appear on the first page of google quickly.
There are many methods that can be used in marketing a product or service. In the world of internet marketing, you must be familiar with the term SEO ( Search Engine Optimization ). This method aims to optimize the website so that it gets the highest ranking in search results. But actually, there is one more method that is no less effective, namely SEM ( Search Engine Marketing ).
Among internet marketers, the term SEM or Search Engine Marketing is very familiar to hear. Because the SEM method itself is still quite related to the SEO method. So what is SEM and what are the benefits for business? We will discuss all of this in more detail in this article.
Understanding SEM ( Search Engine Marketing )
SEM ( Search Engine Marketing ) is a method by which you can advertise your website on search engines. You need to know that in a search there are two results that you will find, namely organic results and results from ads. Ads that appear in search results are called search engine marketing.
Almost all search engines now have SEM features ranging from Google to Bing. But the most people use is Goggle. The reason is that Google has almost 90% of the market share. So the opportunity to get a lot of traffic from ads on Google is very large.
In accordance with the above definition, SEM is a method to advertise a website. So you have to spend some money to advertise. Most search engines like Google use a Pay Per Click (PPC) system. Where you will only be asked to pay if someone clicks on your ad.
What Are the Benefits of SEM for Your Business?
From the explanation above, you probably already know the meaning of SEM. But do you know what are the benefits of SEM (Search Engine Marketing) for your business development? Like a marketing method, of course, the main purpose of SEM is to promote a business.
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1. Target Achievement
By using SEM, your achievements can be more targeted. By using SEM you will also get marketing that is much more specific and relevant to the website or product you want to offer. It will also have an impact on increasing traffic to your website and of course, the benefits you will get will also be even greater.
2. Can Reach More Customers
In a business, of course, the existence of customers is significant. Not only customers who are around you, but also customers who are in other locations or places will certainly provide much greater opportunities to increase the marketing of your website or product. By using SEM you can reach more customers from all over the world.
3. Complete Control
By using SEM as a means to promote your business or product, you have more control over it. Starting in terms of costs, timelines to the results you want to get. This control also includes the selection of keywords, ad types, and even demographics that match the website or product to be promoted.
4. Increased Conversations & Conversions
SEM targets marketing that is relevant and in accordance with the website or product you want to promote. This will certainly have an impact on increasing conversions to search marketing. SEM uses advertisements in the form of links that, if clicked, will directly lead to the product’s promotion website.
Of course, this will cost you to pay for every ad click you get. Even so, until now Search Engine Marketing (SEM) is still the most widely used paid advertising promotion tool. The reason is that you will spend less money than using other paid advertising promotion tools.
Thus the discussion about the meaning of SEM ( Search Engine Marketing ) and its benefits for the development of your business. Although it sounds easy, it takes enough experience to get maximum results. If you are still quite new to this SEM method, you can also use digital marketing services that have sprung up quite a lot on the internet.