What are the benefits of SEO? Maybe for beginners who are just entering the world of bloggers and internet marketers, they still don’t know what the benefits of SEO are. But before I answer that question, let me explain the meaning of SEO first.
SEO stands for Search Engine Optimization, in short SEO is optimizing a page or website so that it can be in the top position in search engine results, one of which is Google.
Therefore, because our page or website is at the top rating on search engines, usually it will get the highest number of visitors compared to other websites. So, have you understood it so far?
After that you also need to know, “What are the benefits of SEO?”. Come on, let’s just discuss!
What are the Benefits of SEO Optimization
SEO is of course no longer an option for a website page, but it is a mandatory thing for a website. Because SEO is so important for a website. So what are the benefits of SEO? The following will explain some of the benefits of SEO:
1. Opportunity to Get Potential Traffic To Website
As previously mentioned, when our website is in the top position in search engine results, it will certainly get the highest number of visitors compared to other websites. This will certainly provide a great opportunity for us, because the more visitors, of course we will also have potential traffic for our website or page.
If the website we have is a business website, of course, our business will continue to grow and the potential visitors will become our potential customers.
But what you need to know is that not all visitors will benefit us. Search engine users will usually search for the product they want by using unique keywords. So they will get the right information or recommendations for what they want.
Well if they find the right website with what they are looking for. Of course this is a great opportunity , they will make the website a reference and at the same time will also become your customer. Because of the keywords contained on your website, which are appropriate and relevant to your business.
2. Brand Awareness Increases
What is Brand Awareness? Brand awareness is the ability of potential customers or customers to recognize or remember a brand. When a brand is increasingly recognized, automatically the sales intensity will also increase.
Well, one way to increase brand awareness is by optimizing the website on search engines or known as SEO techniques.
3. Increase Income
If what we have is a business website, then this SEO technique is applied properly. Then the results of our website search will appear in the topmost position, of course, people who want to buy a product will choose to click on the website that has the highest rating, from there we will definitely get an opinion if the results of our products are sold.
After that our brand will also be more famous and many customers who make reference to our website. From there, our income will continue to increase.
- Also Read: What do you mean? Biography? Definition, characteristics, structure, and types
4. Your Website Will Be Easier To Find From Various Keywords
If SEO optimization has been implemented properly, the website will be easier to find from various keywords. We can reach many audiences using various keywords related to our main topic.
For example, the main topic of a blog or website is health. There are many keywords related to the beauty that we are targeting. Then we can discuss the symptoms of the disease, how to live a healthy lifestyle, how to cure it, and other topics related to health.
Thus an explanation of the benefits of SEO. What is certain is that with SEO your website will be well optimized in search engine results (search engines). May be useful!